My Summer fan - Press release

My Summer fan launches the must-have addition to your beach accessories collection: the first ever beach broom! Made to effortlessly remove sand, it is effective on any beach towel, feet, car, kids tent, stroller, and any beach gear you might take on a day trip to the shore.

So level up your beach experience this summer!


As a new player in the market, the French eco-friendly startup My Summer Fan is revolutionizing seaside outings by launching its collections of handmade, one-of-a-kind beach accessories! Founded in 2021 by Amina Belhidaoui, the brand draws inspiration from numerous travels and aims to be environmentally friendly, collaborating with artisans and family-run structures worldwide. After a year of development in the Middle East, My Summer Fan is now venturing into the European market with aesthetically pleasing, and high-quality products including beach towels, water-resistant jewelry for women, and exclusively, the first beach brooms!


All products are crafted from carefully selected natural materials to create unique and trendy pieces that stand the test of time. These beach essentials are transported either by boat or train to minimize carbon footprint. The packaging is also 100% recycled and 100% recyclable.

The beach broom is made in Thailand with the long-term goal of contributing to the region's economic development (building a school, providing access to education) and supporting families primarily dependent on agriculture, whose basic needs are not always fulfilled.

Furthermore, as a partner of the One Tree Planted program aimed at reforestation, My Summer Fan enables the planting of one tree for every sale made.


All products are available in a selection of warm and vibrant colors that will add pep to your look this summer!

  • The beach broom: this new essential beach accessory allows you to quickly remove sand from your towel, feet, car, or stroller during a seaside outing. Highly versatile, it can be used both outdoors and indoors and can also be transformed into a decorative object. So chic, this item can accompany you everywhere! Thanks to its small size and lightweight, it easily fits into your beach bag or suitcase. Products available for €24.90
  • A range of beach towels: will complement your collection of summer accessories. Available in a palette of pastel tones, they are also handmade with natural premium cotton. Very lightweight and ultra-absorbent, they dry 10 times faster than a traditional towel. You'll love their soft touch finish! Products available for €21.90
  • Handmade jewelry: to lift-up your summer looks, the brand offers a range of women jewelry in stainless steel plated with 18-carat gold, that is waterproof, and tarnish-free making them suitable for use in the shower or sea without having to remove them! Products available starting from €13.90

All products are available on the website:


About My Summer Fan

Founded in 2021 by Amina Belhidaoui, My Summer Fan is a French brand of handmade beach accessories that are environmentally friendly aiming to ease and level-up your beach experience.

Three product lines are offered: beach brooms, beach towels, and waterproof jewelry for women. But the brand doesn't intend to stop there and goals toward expanding its product offerings by adding complementary accessories and products.

My Summer Fan is a partner of the One Tree Planted association, which plants a tree with each sale.

The Founder

Originally from Haute-Savoie, after spending 6 years abroad working as a Press Relations Manager for multiple luxury brands, she returned to France a few years ago. It was at this time that she decided to launch her startup! Passionate about travel, coastal locations she visited have been a source of inspiration and resources for creating her brand.

For additional information, products and campaign visuals, please reach out to: / Tel: +33625886112